Established in the year 1983, Alishaan Basmati Rice is a well-recognized name as a producer, wholesaler, and trader of Indian Basmati Rice, offering a wide array of traditional basmati rice. Over these years, we have always emphasized stringent quality standards to ensure that the products provided to our clients are still in line with their expectations. The goal of the company is to offer the highest quality product while maintaining a strong customer relationship. Past 37 years, we have been serving across length and breadth of the food market including ethnic stores, speciality stores, ethnic stores, supermarkets, HORECA & institutions.
The journey of Alishaan involves 37 determined years, and a billion satisfied taste buds. With each passing year, love, reach, and customer contentment has increased and established people’s faith in our brand. The marriage of traditional ways of cultivating this one-of-a-kind rice coupled with the latest sophisticated processes to ensure the highest quality grains provides a blend of grandeur, for which Alishaan is known worldwide. What sets us apart is Alishaan’s integrated approach that has worked wonders in the time cycle of over three decades.
With a battery of hi-tech and top-of-the-line equipment such as Lab Kett Meters, Lab De-Huskers, Electronic Vernier Calipers, Precision Electronic Weighing Scales, Paddy Separator, Lab-polishers coupled with a strong back-up of the qualified technical team, nothing is left to change for establishing the top quality of paddy before it is put on the processing line. Our qualified and trained quality team conduct detailed quality tests at raw material to ensure only and only the right quality raw material is issued to each batch while each production batch is monitored through our in-process quality control team that carries out an inspection every 3 hours. The final material is then checked and approved by QA lab befit each dispatch.
The systematic examination and deep checking of paddy and rice to determine the end product’s foolproof quality is the hallmark of Alishaan.
The plants at Alishaan are equipped with the most modern Pre-cleaners, De-stoners, Precision-sizers, Graders, Paddy Separators, Dehuskers, color sorters, and Magnets from Buhler and Satake that are used at various stages to ensure each of Alishaan has the finest and the most aromatic basmati rice grains in it.
At Alishaan we care about you. An in-depth market research to understand customer needs better and to carefully plan the product, our each go to market strategy is unique, customized and long term. Considering the importance of brand value and goodwill, we support our distributors by engaging in promotional activities on the largest level. Be it TV commercials, radio campaigns or social media campaigns our communication is designed strategically to impact the consumer behaviour on mass scale. We run various promotional offers for festive seasons and major events, in-store promotional events and an all year round brand awareness campaign. By creating a sense of connection and belonging, we are always trying to get a step closer to our consumers and brand lovers.
Each grain of Alishaan basmati rice is certified and approved by world accredited certifying agencies and bodies:
Basmati Rice has a specific and distinct aroma that cannot be matched by any other long grain rice. This is why the rice upon being cooked was still statin like in texture and exhibited the aroma of actual Himalayan Basmati Rice.
This rice is very smooth in texture with authentic Basmati aroma. It can be used for all traditional and heritage dishes like Biryani, Pulao and other aromatic rice cuisines. The taste too was real and authentic.
The long grain rice was smooth in texture upon cooking and did not break throughout the cooking process. The aroma filled the entire room that represented class and the premiumness of the rice.